It helps if your unconference has a theme. It will influence people’s decision to attend or not. So a single, memorable sentence is best. Then people can easily explain it to their friends and colleagues. Once set, remember to use your theme everywhere.
Here’s some themes from unconferences I’ve worked on:
UKGovCamp
UKGovcamp is the free, annual ‘unconference’ for people interested in how the public sector does digital stuff.
https://www.ukgovcamp.com/about
Open data camp
Open Data Camp is a two-day, weekend event, entirely devoted to Open Data. It loosely follows the ‘Unconference‘ format
GovCampCymru
An in-person unconference for those interested in reimagining public services
Of these examples I think GovCamp Cymru is best because:
you don’t need to mention the event name in the theme,
it states it’s an in-person unconference,
it uses the least words.
The only thing I’d change would be to swap “those” for “people”. But that’s a personal preference.
Again, remember to use your theme everywhere. Never miss an opportunity to share. Make sure it's on your webpage or in your social media profiles.
The only way to improve a theme is to marry it with a simple logo. If like me you haven’t yet studied graphic design, ask somebody who has or try a generative artificial intelligence. Here's Google Bard's suggestions for GovCampCymru.
Unconference © 2023 by James Arthur Cattell is licensed under CC BY 4.0